Gregory Graf

Founder & CEO, Intellicate

Gregory Graf is one of the most trusted names in digital reputation strategy—an expert fixer who has spent over two decades navigating the intersection of search engine optimization, digital marketing, and political strategy.

He built his career helping major brands and high-profile individuals solve complex online reputation problems. From Fortune 500 companies under fire to private individuals in high-stakes litigation, Gregory’s experience spans every corner of the digital crisis landscape. Over the last 12+ years, he has focused exclusively on high-level online reputation management, earning a reputation for discretion, speed, and results.

But what sets Gregory apart is his deep experience in politics. As the creator of Political Potatoes, a popular Idaho-focused Substack that exposes extremism in Idaho, and the creator of IdahoVoters.com, a nonpartisan voter education platform, Gregory brings more than digital know-how—he brings strategic insight into educating voters.

His work has helped shape public perception, protect candidates from smear campaigns, and create bulletproof online profiles that keep control of the narrative where it belongs: with the candidate.

At Intellicate, Gregory works directly with political candidates, campaign managers, advocacy organizations, and PACs to craft proactive political reputation management strategies. Whether it’s scrubbing harmful results, elevating key messaging through content networks, or building a “search firewall” that makes it harder for misinformation to stick, his work is redefining how modern campaigns operate in a digital-first world.

If you’re running for office—or planning to—you need to know what voters see when they Google you. Gregory can help make sure it’s the story you want them to see